Guilty Arts provides full scope communications services for creatives and brands that aspire to move culture through distinctive, transparent and conscious media campaigns. We’re focused on providing platforms for subcultures and underserved creative communities, empowering artists, and elevating brands through thought provoking and relatable stories. The consultancy is led by Kevin Castech, who has over a decade of experience working as a media relations, publicity and marketing executive at global brands including Warner Music Group and NBCUniversal. Throughout his career Kevin has collaborated with creatives of all backgrounds, from globally renowned musicians and award-winning directors/producers to emerging artists and C-Suite executives.
As digital natives and strategic storytellers, the team is well versed at securing press coverage that amplifies artistic vision and highlight's key data points in concise and engaging ways. We develop comprehensive brand narratives and deliver messaging organically using an authentic blend of earned press opportunities, owned content strategy, social publicity, influencer engagement, and events.